Posts by kmerritt

Sony Pictures: Sex Tape Leaked Tape Social Media Prank

Role: Copywriter Agency: Iris Worldwide Sony Pictures asked us to come up with a digital campaign to promote the movie Sex...

Rimmel London: #LongLashProblems Social Campaign

Role: Copywriter Agency: Iris Worldwide To target teenage girls while highlighting the benefits of Lash Accelerator Endless Mascara, we wanted...

Durex: United States of Durex Social Campaign

Role: Copywriter Agency: Iris Worldwide Since every state has its own flag, flower, bird, and even rock, we decided it’s...

Rimmel London: Modcasts Social Content

Role: Copywriter Agency: Iris Worldwide To promote Rimmel London’s Retro Glam Mascara, we gave the retro look a modern spin with Modcasts—a series of retro-inspired content...

Heineken Extra Cold Toolkit

Role: Copywriter Agency: Iris Worldwide Heineken Extra Cold is served at a frosty -4ºC. In a region with sweltering days and an even...

Things I Learned While Living out of a Backpack

Things I Learned While Living out of a Backpack

I wrote this piece to share the things I learned after selling all of my belongings and living out of a backpack for over a year....

Featured In: People Magazine Wellness Annual 2016

Over the summer of 2016 I was interviewed by Ana Calderone of People Magazine after she read my story on...

14 Signs You’ve Partied at Carnival in Rio

14 SIGNS YOU’VE PARTIED AT CARNIVAL IN RIO 1. You’ve danced and sang at the top of your lungs to...

Is it Safe for Women to Travel in Colombia Alone?

IS IT SAFE FOR WOMEN TO TRAVEL IN COLOMBIA ALONE? “Are you crazy?” That was the usual reaction after telling...

All Altitudes: 10 Tips for Traveling Light

10 Tips for Traveling Light Written for the All Altitudes travel and outdoor adventurer site Whether you’re packing for a quick holiday getaway...

Barclaycard Ring Direct Mail

Role: Copywriter Agency: Iris Worldwide Barclaycard introduced the first credit card of its kind: one where the cardholders determine the...