Barclaycard Ring Direct Mail

Role: Copywriter
Agency: Iris Worldwide

Barclaycard introduced the first credit card of its kind: one where the cardholders determine the rules via social media. While this was an exciting new feature for the socially savvy target to help decide how the card actually works, it also has an 8% APR that the more traditional credit card user would be drawn to.

Our goal with this direct mail piece was to appeal to both kinds of potential customers right on the envelope, inviting them to open it on either side based on the kind of person they are.