Good Behavior Season 1

Good Behavior stars Michelle Dockery as Letty; a thief, con-artist, and addict who’s trying to get her life together so she can stay out of prison and get custody of her son. Our job? Get the word out on social so that people tune in and root for Letty to turn her life around.

Throughout the season we created a range of content to bring the show to life on social (including premiere and finale activations, in-season content, and real-time engagement during each episode), all tailored around TNT’s network positioning of “big stories told intimately.”

SERIES PREMIERE: Facebook Live Premiere Party
We used Facebook Live to bring the premiere party to our fans, interacting with them in real time through two games.

Game 1: Who Said It, Lady Mary or Letty?
Tapping into Michelle Dockery’s fame from Downton Abbey, we created a list of quotes from both Lady Mary and Letty, having the show creators ask partygoers and cast members who said it, while fans played along in the comments.

Game 2: “Good, Bad, Goodish”
Cast members were given three paddles: “good,” “bad,” and “goodish,” and were asked to give their opinion on whether various scenarios showcased good, bad, or goodish behavior.


EPISODE RECAPS:
Table Read Videos
We gave fans a closer look at how the episodes came to life through behind-the-scenes table reads.


EPISODE RECAPS: As Told By Fans
After each episode, we cut fan comments alongside some of the most talked about moments to help narrate a more intimate recap.


BEHIND THE SCENES: Every Character Has Their Own Story
We used behind-the-scenes interviews and b-roll footage to give fans a more intimate look at each character. 


TUNE-IN, IN-SHOW, AND POST-FINALE ENGAGEMENT: GIFs and Clips
Throughout the season we created original content to share as tune-in and catchup posts, and to interact with fans during each episode airing.

POST-SEASON TUNE IN
After the season finale, we cut together a video with title cards to recap the entire season and push On Demand tune-in.