Heineken Extra Cold Toolkit

Role: Copywriter
Agency: Iris Worldwide

Heineken Extra Cold is served at a frosty -4ºC. In a region with sweltering days and an even hotter nightlife, we positioned Heineken Extra Cold as the coldest beer for those steamy occasions.

This toolkit of promotional materials was distributed across the Caribbean market for bar owners to help promote the extra cold pour.

Heineken Poster

Table TentTable Tent 2

Red Reveal

In-bar red reveal table topper: Each Heineken Extra Cold purchase comes with a game card with a code revealing a prize from a free drink or Heineken paraphernalia to concert and sporting event tickets

OpenClosed Sign

Heat Reactive Cash MatFridge ThermometerDelivery Truck