ROW DTLA Content Writing

ROW DTLA is a commercial district in downtown Los Angeles offering retail stores, restaurants, and office space for Angelenos to enjoy. In the spring of 2021 I was commissioned to concept and write a series of weekly emails, blog posts, and daily Instagram captions for their online platforms.

Blog Posts

Concept: We decided to honor Earth Day by featuring a tenant with an eco-friendly approach to fashion
Concept: We announced the opening of a new flower shop by interviewing the founder about what a visit to his store is like
Concept: For Mother’s Day, we asked the business owners of ROW to share the most important lessons their moms taught them, and how they apply to their business
Concept: We interviewed the restaurant tenants at ROW to share stories of how they’ve been impacted by COVID-19
Concept: We highlighted ROW shops by pairing some of their featured products alongside LA-area destinations

Instagram Captions

Emails