Separation Anxiety Season 1

Hosted by comedians Iliza Shlesinger and Adam Ray, Separation Anxiety is a game show that tests couples and friends to see how well they really know each other. We handled the show’s social channels throughout the first season, which included concepting, scripting, and producing three video series, while also creating original content to post throughout the season.

 

TRIVIA

We brought each episode to life for our fans through a series of interactive trivia videos. The final videos were a combined result of our scripts, plus a bit of ad-libbing by Iliza and Adam.

COMMENTARY

To play up all of the WTF moments on Separation Anxiety, we pulled memorable show moments and scripted different talking points to create a series of commentary videos to share on social.

TINDER ADS

To reach the “young and dating” demo, we scripted and shot a handful of Tinder videos for viewers to swipe on and learn more about the show.

SOCIAL POSTS

To engage fans beyond the show, we regularly created content so that fans could play along at home, enticing them to answer trivia, tag their S.O., and share relatable relationship moments.

wouldyourather

bedhog

 

We would also bring popular show questions to our fans via Twitter polls, and then provide the results the next day.

poll

 

We also created more tune-in heavy content that introduced the contestants and highlighted relatable episode moments.

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twins

 

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