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kim merritt
brand journalist & founder of goodera
I help travel and outdoor brands connect with their audience by telling more meaningful stories.
With 15 years of experience as an award-winning agency copywriter, freelance writer, and outdoor photographer, I create original long-form content that connects and converts. I also run Goodera, a creative studio for purpose-driven brands.
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who do I work with? and how?
I partner with travel and outdoor brands of all sizes—from boutique trip curators to tourism boards, adventure operators to retreat leaders, eco-lodges to luxury resorts.
Many of my projects blend written storytelling with original photography. From idea to execution, I create editorial articles, blog posts, email newsletters, and content series that build connection and trust. As a result, this unique content helps you show up online more consistently, be seen as an authority in your industry, stay top-of-mind with your audience, rank higher in SEO, and increase your reach overall.
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